Maximum Impact with One to One Marketing
Hope everyone has been enjoying reading our blog, and that it has brought some insight into variable data printing. We’ve discussed what VDP is and how it’s used to various degrees of complexity. Today...
View ArticleVariable Printing: All the cool kids are doing it!
As I finish up a wonderful vacation with my family in The Outer Banks in North Carolia, I took the opportunity to get some reading done since it’s so chill and lax here. I started reading a book called...
View ArticlePreparing Database Files for Variable Printing
Your customer relationship management (CRM) database is critical to any marketing effort, but particularly to your variable printing direct mail campaign. Knowing your customers and prospects is key to...
View ArticleVariable Marketing Part 6: The Importance of Determining Production...
Our previous post discussed testing your marketing communications tool and finalizing the right look and feel for your project. Now you’re ready to take the project into full production. As always,...
View Article2012 Craft & Hobby Show: Helping Our Scrapbooking Client Get Ready For The...
As you walk into the country’s largest Craft and Hobby Show held at the Anaheim Convention Center, in California, it is like being in the world’s largest grown-up toy store. There are aisles and aisles...
View Article
